Fara Hain – Medium

Fara Hain

6 MarTech Tools for B2B Marketers on a Budget

In this post, I’ll focus on the Marketing Technology (MarTech) stack for B2B tech / SaaS companies — which tools I think you absolutely…

Oct 22, 2020

6 MarTech Tools for B2B Marketers on a Budget

Oct 22, 2020

Day in the Life of an ABM Marketer: Day #515 — Is Marketing AI Good, Bad or “Ballistic!”?

Two years ago, I got an email forwarded from the head of our inside sales team from a company pitching an AI tool that could — in theory —…

Dec 3, 2018

Day in the Life of an ABM Marketer: Day #515 — Is Marketing AI Good, Bad or “Ballistic!”?

Dec 3, 2018

ABM Update: A Day in the Life of an Account Based Marketer, Day 188

Yes, it’s been a while. I could make excuses but…life just got in the way of my writing — but not of the ABM program at my company.

Jan 28, 2018

Jan 28, 2018

A Day in The Life of Account-Based Marketing: The ABM Template — or — Yes, Coke is like France

This week’s assignment for our Account Development Reps: Fill out the ABM template. The Account-Based Marketing template is a list of about…

Jul 5, 2017

A Day in The Life of Account-Based Marketing: The ABM Template — or — Yes, Coke is like France

Jul 5, 2017

A Day in the Life of Account Based Marketing: Day 5 - Dirty Data

So enough pontificating on ABM, it’s time to begin. It’s ‘discovery week’ at ABM central (aka, the SDR pit in the office where i sit when…

Jul 2, 2017

Jul 2, 2017

A Day in the Life of Account-Based Marketing: Day 4 - What’s wrong with the funnel?

We all know how the marketing 2.0 story goes:

Jun 19, 2017

Jun 19, 2017

A Day in the Life of ABM — Day 3: Focus

From my perspective, there are three phases of Account-Based Marketing: Predictability, Discovery and Targeting. Getting started with ABM…

Jun 14, 2017

Jun 14, 2017

A Day in the Life of Account Based Marketing — Day 2: Is ABM Bull$#!t ?

Is account based marketing just the latest marketing buzzword, convincing the marketing herd to buy more software and do new kinds of…

Jun 13, 2017

Jun 13, 2017

A Day in the Life of Account Based Marketing — Day 1

Well, it’s not really day one, day one started six months ago when I read a #flipmyfunnel article on ABM and decided to convince a few…

Jun 13, 2017

Jun 13, 2017

Fara Hain

Fara Hain

Marketing Gal @IONIX_io. Kicked off my marketing career at age 7 when sis and i promoted magic shows starring our friends. Success metric = a full living room.

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