Fara Hain6 MarTech Tools for B2B Marketers on a BudgetIn this post, I’ll focus on the Marketing Technology (MarTech) stack for B2B tech / SaaS companies — which tools I think you absolutely…Oct 22, 2020Oct 22, 2020
Fara HainDay in the Life of an ABM Marketer: Day #515 — Is Marketing AI Good, Bad or “Ballistic!”?Two years ago, I got an email forwarded from the head of our inside sales team from a company pitching an AI tool that could — in theory —…Dec 3, 20181Dec 3, 20181
Fara HainABM Update: A Day in the Life of an Account Based Marketer, Day 188Yes, it’s been a while. I could make excuses but…life just got in the way of my writing — but not of the ABM program at my company.Jan 28, 2018Jan 28, 2018
Fara HainA Day in The Life of Account-Based Marketing: The ABM Template — or — Yes, Coke is like FranceThis week’s assignment for our Account Development Reps: Fill out the ABM template. The Account-Based Marketing template is a list of about…Jul 5, 2017Jul 5, 2017
Fara HainA Day in the Life of Account Based Marketing: Day 5 - Dirty DataSo enough pontificating on ABM, it’s time to begin. It’s ‘discovery week’ at ABM central (aka, the SDR pit in the office where i sit when…Jul 2, 2017Jul 2, 2017
Fara HainA Day in the Life of Account-Based Marketing: Day 4 - What’s wrong with the funnel?We all know how the marketing 2.0 story goes:Jun 19, 2017Jun 19, 2017
Fara HainA Day in the Life of ABM — Day 3: FocusFrom my perspective, there are three phases of Account-Based Marketing: Predictability, Discovery and Targeting. Getting started with ABM…Jun 14, 20171Jun 14, 20171
Fara HainA Day in the Life of Account Based Marketing — Day 2: Is ABM Bull$#!t ?Is account based marketing just the latest marketing buzzword, convincing the marketing herd to buy more software and do new kinds of…Jun 13, 20171Jun 13, 20171
Fara HainA Day in the Life of Account Based Marketing — Day 1Well, it’s not really day one, day one started six months ago when I read a #flipmyfunnel article on ABM and decided to convince a few…Jun 13, 20171Jun 13, 20171