In this post, I’ll focus on the Marketing Technology (MarTech) stack for B2B tech / SaaS companies — which tools I think you absolutely need and what can you do without.
I used to have a multi-million-dollar marketing budget. More than 250k of that was spent on MarTech tools.
When I left a large B2B growth-stage startup last year to be the sole marketeer at a small B2B Tel-Aviv startup, I knew I’d have to beg, borrow and steal to get marketing done.
