Day in the Life of an ABM Marketer: Day #515 — Is Marketing AI Good, Bad or “Ballistic!”?

Two years ago, I got an email forwarded from the head of our inside sales team from a company pitching an AI tool that could — in theory — replace Sales Development teams. The idea? An AI bot would work leads and warm them until they were in the “ready to talk to sales stage” typically known as MAL (marketing accepted leads) or sometimes…

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Fara Hain

Fara Hain

Marketing Gal @runailabs. Kicked off my marketing career at age 7 when sis and i promoted magic shows starring our friends. Success metric = a full living room.